“This is not a memoir”, reads one of the early chapters of Robert Iger’s new book, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of The Walt Disney Company, who quickly goes on to write something that seems strikingly similar to a memoir, and a superb one at that.
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We take a deep look into immersive theme park storytelling and discuss the story elements that make ‘Pandora’ and ‘Galaxy’s Edge’ great theme park additions.
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