What ‘The Mickey Mindset’ Will Cover in the Future of The Walt Disney Company

Last Thursday, The Walt Disney Company made an announcement that sent shockwaves through the company and throughout Hollywood. Disney announced that it will be fully acquiring all assets from 21st Century Fox, sans Fox News, Fox Broadcasting, and regional sports channels. This announcement is unprecedented in Hollywood, marking one of the biggest studio mergers of all time, but also because it is unfamiliar territory for Disney as of yet. Disney will acquire blockbuster franchises like X-Men, Deadpool, Avatar, Planet of the Apes, and The Simpsons, just to name a few. Now, we’re unconcerned about what that means for those aforementioned franchises: Disney has the creativity and resources to allow those franchises to remain or improve their level of quality. However, we’re unsure what this means for The Walt Disney Company. Surely the Disney brand will remain at its same status, but with so many new franchises at their disposal, does this mean that the studio will focus their efforts towards these films, making less time for their smaller movies? But also, how does one differentiate between what is ‘Disney’ and just something that Disney happens to own, but is outside the regular brand image associated with the company?

The Walt Disney Company is at a great point in their history, in which they’re cranking out some truly spectacular movies. Sure, it could use some work, and I’d love to see them focus more efforts to making original films (like Coco) more often, but everything that is done at the company still funnels into the company’s mission of providing quality family entertainment, and they do it spectacularly. Many of the properties owned by 21st Century Fox are not family-friendly, especially including Deadpool, one that Bob Iger has specifically stated will be folded into the Marvel Cinematic Universe. It’s still too early to tell what Disney may do to handle this scenario, but now that Disney owns these franchises, we feel it is time to redefine what we, as Disney fan site, will cover as part of our fandom for all things from The Walt Disney Company. Disney as a brand is often different than Disney’s business interests, and we want to make sure we take the time to differentiate the sort of content you’ll find here on this very website going forward.

First off, The Mickey Mindset will continue in the very same way we have until now. We’ll cover The Walt Disney Company in most of its areas that pertain to what ‘the Disney brand’ is specifically about. Even though Marvel and Star Wars can’t be considered classic Disney, they still fold hand-in-hand with what Disney as a company is about, and that’s creating family entertainment. Therefore, we’ll continue to cover Marvel and Star Wars films the same way we have until now, on all of their multimedia platforms. Going forward, we’ll also cover brands from Fox that play directly with the current Disney company. Because it is now a theme park franchise, this includes the Avatar series, which to Disney’s benefit, they now control. This also includes properties like X-Men or the Fantastic Four, because of their ties to the Marvel Cinematic Universe. This does not include the Deadpool property because of its mature subject matter, as The Mickey Mindset is and intends to remain a family-friendly website that celebrates what Disney is all about.

Disney isn’t new to adult movies. In fact, they’ve owned Touchstone Pictures since the 90’s, and for a short while, Miramax, and those operated without sidestepping the main Disney brand. Here on the site, we hardly focus attention towards Touchstone, so our focus towards 21st Century Fox will remain similar, covering the brands and franchises that relate directly to the main areas of Disney. That includes Walt Disney Studios, Disney Parks and Resorts, DisneyToon, Disney-Pixar, Marvel Entertainment, Lucasfilm, and Disney Television. For example, we’ll cover aspects of the Marvel universe affected by a Fox-Disney merger, but don’t expect to find a review of the raunchy R-rated Deadpool 2 film here next year.

Don’t expect to find a review of this film here next year.

At the end of it all, we can hardly tell what ambitious new things Disney will do, and the future with these Fox properties will likely lead to spectacular results. For now though, as a Disney fan site with a specific goal of celebrating the magic of Disney, we feel we need to redefine the sort of content we’ll be providing to you, our loyal readers. Disney is expanding more than ever before, leaving us to wonder what we as a fan site can keep up with, or include into our already defined mission in mind. Despite the additional business purchases that Disney will continue to make, the company continues to create magic every single day, and the thing we can guarantee as a Disney fan-site is that we will continue to celebrate that spirit each and every day as well.

Anything you’d like to see us cover? Leave your thoughts in the comments below!

4 thoughts on “What ‘The Mickey Mindset’ Will Cover in the Future of The Walt Disney Company

  1. Oh good! I’m so glad you did this, most fansites cover literally anything Disney owns (like one keeps doing reviews of SCANDAL and all these other ABC shows, and their excuse is ‘its owned by Disney!!!’.) Thanks for narrowing it down, I dont like that Disney is now just another studio that has all theese random movies that HAVE NOTHING TO DO WITH WHAT WALT WOULD HAVE WANTED. Thanks Mickey Mindset! Looking forwerd to future articles. 🙂

  2. VERY SMART move. I actually enjoy it when you discuss more classic Disney (and Disney/Pixar and Disney Animation) most. While I dont mind Star Wars and Marvel, what really defines Disney for me is the original branded Disney movies, like animated movies, and such (and The Muppets, since that fits well with Disney).

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